We get it. Sometimes you’re crunched for time. Maybe a client shows up late, or you covered for a co-worker and had to skip your lunch. Or you might be working with an established client who hasn’t changed their look in years! Whatever the reason, it can be tempting to pass over the client consultation from time-to-time. Before you do, we recommend reading this quick reminder as to why the consultation is so important – even for established clients – then learn how Mia by SureTint can help you make the process simple, effective and fast.
THE CONSULTATION DETERMINES A LEVEL A TRUST & SETS THE TONE FOR THE ENTIRE EXPERIENCE
Spending just a few extra minutes to listen to your client, discuss their interests and offer a thorough plan for the appointment is vital to ensuring the remainder of your time with them goes well. When a client feels that you’ve heard them, and that you’re confident in delivering what they’ve requested, they’ll begin to develop trust in your capabilities and will be more relaxed during the entire process. They’ll also view the end result with more favor, and will be more likely to return. Collaboration with your clients is key!
A CLIENT’S HAIR DETERMINES THE PRODUCTS AND TECHNIQUES YOU CAN USE
Whether a client has thick hair or thin, curly or straight, color-damaged or virgin will greatly impact what services or products you select, and what techniques you need to use to deliver the desired results. It’s essential you assess the hair you’re working on from the moment the client sits in your chair. It’s also vital to remember that a client’s hair can change over time – pregnancy, menopause, stress, illnesses and other events can trigger changes in the natural composition of hair, while extreme damage (an at-home hair color attempt gone wrong, for example) can also impact the quality of hair. Assess your clients – even established ones! – when they sit in your chair to make sure nothing is going on that may impact your approach.
A thorough consultation should include noting length, density, percentage of gray, regrowth, texture, shape, activity, amount of time available for daily styling, frequency of washing, and color history before styles are suggested.
VEN ESTABLISHED CLIENTS SOMETIMES NEED/WANT CHANGE
Sure, you have those clients who haven’t changed their style in over a decade. But even the most predictable person will feel a need for change once in a while. If you aren’t doing even a brief consultation on every visit, you won’t have the opportunity to introduce changes in their style.
IT’S AN OPPORTUNITY TO TELL YOUR ESTABLISHED CLIENTS ABOUT NEW PRODUCTS AND SERVICES
Even those who seem set in their ways might like to hear about a new color service or technique that you offer, or a new product that you think is perfect for them. These little introductions of change and personalized attention help to solidify the relationship you’ve built with each client, further guaranteeing that they use you, and only you, for all of their hair needs. What better time to let them know that you now offer Balayage, or that you learned a new cutting technique that could frame the shape of their face so much better? Take a few minutes to introduce a new option. You never know when it could lead to an upsell!
EVERY CLIENT THAT SITS IN YOUR CHAIR IS AN OPPORTUNITY TO GROW YOUR BUSINESS AND CAREER
Every client is not only a source of income for you, but they also represent the possibility for infinite referrals to your business. That’s because each client that leaves your chair instantly becomes a walking advertisement for your work – and word of mouth spreads quickly! If you treat them with the same care and respect that you did on the first appointment, you can be sure the positive impact will offer a greater return on your investment.
Use Mia by SureTint Hair Color App During your Client Consultations
Mia by SureTint hair color app offers a convenient, simple way to walk through these steps to create a unique profile for each client that will help you determine individual style and color needs. Mia’s client profile gives you the opportunity to engage in a thorough consultation, which boosts your credibility. In addition, it helps you manage records painlessly and reproduce colors accurately.
It can even help you measure your formulas precisely to avoid excess waste while giving your client the hair that they’ll fall in love with. Ready to get started? Download the app today!